About Us
Our Story
Like many of our customers, our founder, Emily Carter, knows what it’s like to struggle with the chaos of life. Growing up with undiagnosed ADHD, she often felt out of place—watching others’ lives seemingly flow while she struggled to stay focused and organized.
Everything changed when she discovered the power of intentional habits and structure in her 20s. It wasn’t just about getting organized, it was about regaining confidence and building a life full of purpose.
What started as Cathryn’s personal solution, Self Journal, has become a movement for intentional living.
Self Journal has sold 300,000 copies in 32 countries.
Over 100,000 community members have used our tools to transform.
Our customers have saved millions of hours and achieved countless goals.
Today, every product we create reflects this core belief: with the right tools, anyone can design a life they love.
Why We Exist
What if showing up just a little better every day could change the world?
It might sound small—starting your day with a clear plan, having one meaningful conversation, or taking a single step toward a goal. But those small actions don’t just stay small. They add up. They compound. And, like ripples in a pond, they create a force that spreads far beyond you.
Imagine what would happen if millions of people across the globe woke up each day more intentional, focused, and present. Relationships would strengthen. Communities would grow. Goals would be achieved. The world itself would shift.
At Bootylen, we believe this transformation starts with you.
We design tools to turn life’s chaos into clarity and small actions into extraordinary results. Whether you’re looking to master your time, deepen your connections, or accomplish ambitious goals, we’re here to empower you to thrive—not just survive.
The next five years of your story are waiting to be written. We’re here to help you write them—one intentional day at a time.
What Makes Us Different
Science-Backed Simplicity We transform proven psychology, behavioral science and productivity principles into practical, beautiful tools you'll love to use daily.
Impact-Driven Design Our products aren't just beautiful—they're engineered for transformation. Every detail serves a purpose in your journey.
Owner-Operated & Customer-Focused We're not answering to shareholders—we answer to you. Every product comes from real needs in our community.
Our Core Values
Progress Over Perfection
We believe small wins lead to big transformations. That’s why our tools—like the 13-week sprint in the Self Journal—are designed to keep you moving forward, even when life gets messy.
Intentional Living
Every product we create is built to help you focus on what truly matters. From goal-setting systems to relationship tools, we’re here to help you live with purpose every day.
Meaningful Connection
Life is richer when it’s shared. Tools like the Intimacy Deck and Little Talk Deck have sparked millions of heartfelt conversations, helping families, couples, and teams connect on a deeper level.
Authenticity
We’re transparent about our mission, our process, and our products—because trust is the foundation of everything we build.